Sophia Goldberg, CEO of Ansa, on building a stored value wallet as a service

March 27, 2025

In this podcast you will learn:

  • Why Sophia decided to write a book on payments.
  • The founding story of Ansa.
  • What a branded stored-value wallet is exactly.
  • The core value proposition for Ansa’s closed-loop payments as a service.
  • Why the Starbucks wallet hasn’t been copied by others.
  • The conditions that had to happen for Ansa’s offerings to gain traction.
  • How they decided what verticals they wanted to focus on.
  • What is involved in bringing Ansa’s tech live for merchants.
  • What it looks like from the consumer side.
  • How Ansa helps drive loyalty for their merchants.
  • How they solved for in-person wallet adoption with Ansa Anywhere.
  • What they learned by having to switch bank partners.
  • How they are driving revenue.
  • What they are doing to get the word out about Ansa.
  • What success will look like.
  • The feedback they are receiving from the end consumers.
  • The ultimate goal for Ansa.

External Article

In this podcast you will learn:

  • Why Sophia decided to write a book on payments.
  • The founding story of Ansa.
  • What a branded stored-value wallet is exactly.
  • The core value proposition for Ansa’s closed-loop payments as a service.
  • Why the Starbucks wallet hasn’t been copied by others.
  • The conditions that had to happen for Ansa’s offerings to gain traction.
  • How they decided what verticals they wanted to focus on.
  • What is involved in bringing Ansa’s tech live for merchants.
  • What it looks like from the consumer side.
  • How Ansa helps drive loyalty for their merchants.
  • How they solved for in-person wallet adoption with Ansa Anywhere.
  • What they learned by having to switch bank partners.
  • How they are driving revenue.
  • What they are doing to get the word out about Ansa.
  • What success will look like.
  • The feedback they are receiving from the end consumers.
  • The ultimate goal for Ansa.

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