Ansa Powers Digital Wallet Innovation for Reverb, the World's Largest Music Gear Marketplace

Today we’re excited to announce that Reverb, the world's largest online marketplace for musical instruments and gear, has successfully launched its Reverb Wallet experience powered by Ansa.

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What is the Reverb Wallet? Reverb Wallet is a digital payment solution that stores seller earnings on the platform, allowing them to quickly reinvest in new gear. Instead of waiting for traditional bank transfers, sellers can use their earnings immediately to purchase while earning a 1% cash-back incentive. This creates a powerful cycle where sellers become buyers and buyers become sellers, increasing transactions within Reverb's marketplace. More transactions are processed within Reverb's marketplace, driving customer loyalty.

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"Musicians are constantly evolving their sound, and that means we need payment tools that evolve with them," said Tiffany Miller, COO of Reverb. "When a guitarist sells their Martin D-28 to fund a Gibson LG-2 because they've discovered it better suits their fingerpicking style, they shouldn't have to wait days for their money or lose earnings to unnecessary fees. Ansa's platform lets us use payments as a better customer experience hack."

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Reverb processes approximately $1 billion in annual transactions and serves over 10 million monthly visitors, and Ansa's platform is purpose-built to serve high-volume, buyer and seller behaviors .

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Marketplaces have unique payment challenges that require sophisticated solutions, Reverb needed a platform that could handle complex transactions at scale, coupled with a robust promotions engine that could deliver experiences like cash-back incentives and instant seller payouts.

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The Ansa wallet helps marketplaces and retailers solve critical challenges by keeping funds circulating within their ecosystem. By reducing costly payouts, Ansa increases seller retention, lowers payment costs, and provides built-in incentive tools that drive more revenue on both sides of the marketplace. This creates a flywheel effect where sellers easily become buyers, boosting overall marketplace activity, loyalty, and profitability.

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Learn more about how a wallet can power the flywheel of revenue, retention, and cost savings for your marketplace here.