Supercharge Your Marketing with the Ansa + Klaviyo Integration

Here at Ansa, we’re passionate about shipping features that help merchants grow as fast as possible. One such feature is our integration between Ansa and Klaviyo—built to help merchants increase ROI from their stored value programs, drive higher customer lifetime value (LTV), and streamline marketing workflows through Klaviyo's powerful marketing automation engine.

Why This Matters

From day one, Ansa was built to help merchants grow their business through modern loyalty and payment tools. Now, by connecting Ansa’s behavioral data with Klaviyo, we’re unlocking even more ways to convert, retain, and re-engage customers—automatically.
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Here’s what this integration empowers:

• Boost ROI from stored value programs: Target users at key wallet stages—when they create a wallet, load balance, or spend—based on real-time Ansa data.
• Increase customer LTV: Use detailed behavioral segments to deliver personalized messaging that drives repeat spend and loyalty.
• Lower operational overhead: Replace manual or app-native push notification systems with self-service, automated campaigns in Klaviyo.

What the Integration Does

This integration pushes a rich set of Ansa events directly into merchant Klaviyo accounts, complete with key attributes such as amounts, dates, and Ansa IDs.

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Merchants can then use Klaviyo to build advanced segments that combine Ansa data with third-party sources. For example:

“All customers with a balance over $50 who also ordered a pumpkin spice latte this month.”

That’s a money segment.

Events Ansa is Sending to Klaviyo

Ansa pushes a growing set of wallet-related events into Klaviyo, each with relevant metadata to power smarter segmentation and automation. These events reflect key moments in the customer journey—giving marketing teams the signals they need to act in real-time.

Some examples include:

• Wallet Activity – When a customer creates a wallet, adds funds, or spends from their balance
• Promotions – When a user earns or redeems rewards, like cashback or reload bonuses
• Lifecycle Triggers – Alerts when wallet balances are about to expire or have expired
• Engagement Signals – Events that highlight active or at-risk users based on behavior

Each event includes useful attributes like amounts, timestamps, location data, and more—giving merchants flexibility to build advanced segments and personalized flows.
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Whether you want to nudge a user who just added a balance but hasn’t spent, or re-engage a customer with expiring funds, Ansa gives you the event infrastructure to make it happen in Klaviyo.

Go-to-Market: Predefined Campaigns by Customer Lifecycle Stage

To help merchants get started quickly, we’ve also created predefined lifecycle campaigns in Klaviyo. These flows are designed to increase LTV at each touchpoint—from the moment a wallet is created, through to long-term retention and loyalty out of the box. For example:

Awareness – Customers learn about the wallet

• New wallet, no balance: Welcome message + bonus offer
• New wallet: Highlight benefits like points multiplier

Retention – Keep them coming back

• VIPs: Periodic “stay in touch” messages
• Lapsed users: Remind them of balance or incentive funds
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This means less reliance on dev teams, more control for marketers in the tools they already use, and faster time to market for campaigns.

Merchant Workflow

Merchants remain in control of their brand voice and customer experience:

• You own the design and copy of campaigns
• Our team can help set up your initial flows
• Ansa provides the event plumbing, you build the vision

The Bigger Picture

This integration is a table-stakes feature for modern merchants — but it’s also a powerful starting point.
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Klaviyo makes it easy to combine Ansa’s tools with your own POS, ecommerce, or CRM data, giving you an unparalleled ability to personalize and automate across all your key channels. And with Ansa’s expanding event library and metadata fields, your marketing will only get smarter over time.
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Ready to activate the integration? Reach out to our team at hello@getansa.com or visit the integrations tab in your Ansa portal to get started.

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