The Challenge

As a brand known for its bold flavors and innovative approach to Mexican-fusion, Bubbakoo’s Burritos had built a loyal following over the past 15 years. They launched a rockstar loyalty program but were looking for an additional tool to engage guests, reward loyalty, and drive repeat visits.

The brand was looking for additional opportunities to turn casual visitors into devoted regulars. They needed an out-of-the-box solution that combined loyalty with a frictionless payment experience and promotional funding that aligned with existing customer behavior without changing too many aspects about how customers already pay—all in one place.

So, what’s next after a loyalty program?

3x

Frequency

$3o.12

Revenue Uplift

26%

Revenue

64%

Wallet Customers

*Wallet holders vs. non-wallet customers

Partnering with Ansa

Bubbakoo’s partnered with Ansa to launch a stored value wallet to enhance customer engagement with seamless payments and dynamic rewards. Ansa’s stored value wallet align with familiar consumer payment behaviors, allowing customers to load funds via card or linked bank account. The wallet integrated effortlessly across all channels, reducing friction and encouraging adoption.

Beyond convenience, Bubbakoo’s leveraged Ansa to drive engagement through promotional funding. Their single reload bonus campaign incentivized spending by pairing purchases with bonus points, rewarding customers instantly. This strategy increased adoption, strengthened loyalty, and boosted revenue, proving the power of stored value wallets in maximizing customer retention.

The Results

Bubbakoo’s Burritos saw immediate success with the launch of a stored value wallet—driving significant increases in engagement, frequency, and revenue. With just a single campaign, the impact was clear:

3x increase in frequency – Frequency jumped from 1x to 3x within three months for customers who adopted the wallet.

$30.12 revenue uplift per customer – The wallet led to higher spending driven by increased visit frequency.

64% activation rate – Wallet customers engaged with Bubbakoos whether it was reloading funds or spending far more often than non-wallet customers, who engaged just 12.8% of the time.

‍Capturing the most engaged customers – The Ansa wallet quickly engaged Bubbakoo’s most frequent customers, capturing the top 5% of their most engaged users — forming the brand’s most active and valuable customer segment.

By integrating Ansa’s wallet with Thanx’s loyalty technology, Bubbakoo’s has unlocked a powerful strategy for sustained growth, deeper engagement, and long-term customer loyalty.

The Thanx & Ansa Partnership

In an increasingly competitive space, brands must work harder than ever to acquire and retain customers. Loyalty needs to drive value and convenience for their customers: Ansa-powered digital wallet combined with the Thanx-powered loyalty program provides a rewarding customer experience that drives customer retention, revenue, and cash flow while converting fans into fanatics.